Homework 1

A) Check the following videos.

Answer the following questions.

How do you think the creators of these TV commercials used the 5 steps in Design thinking? How do you think they went from Empathize to Testing? Write each step and use your imagination and see how they were able to finalize the commercial.

Deliver this homework to pepe_cg@hotmail.com before thursday 21 class.


B) Download GIMP, the software we will use for photo edition.


Download the software so you can use it in your laptop or at home.





Now, here it is the information about the museum. You can go to MUAC (in Ciudad Universitaria): Rafael Lozano-Hemmer. Pseudomatismos

or Laboratorio Arte Alameda  (near Alameda central).

If you decide to go to both, then just deliver one work and you could have extra points.


Send me an email if you have questions (pepe_cg@hotmail.com) Or whatsapp (5526730495).


After having visited the assigned hall of the museum, choose the work of your preference -the one you consider the most appealing and interesting to you- and make

1.- an illustration of it (it can be in a digital or analogous format),

2.- a description text (it can be part of point 3) of the work (no more than 100 words, form and technological) and

3.- an explanation of the reason of your choice (in a 500-word analysis or essay format): Use the following points to give structure to your text:

  1. Principles of art
  2. Elements of design
  3. Message (what you think the author wanted to communicate and what you interpret from the work)
  4. The relationship between the machine (technology) and the audience (human)
  5. The circuits and technologies used in the work and the reason why the author chose them.
  6. The impact the work has (or doesn’t have) in society and/or science and/or politics or other aspects of life.

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